![]() ![]() “If you’re a YouTuber who also excels at Instagram, plug your latest YouTube video in your Stories,” she writes in a recent article for Boosted by Lightricks. This could be a trailer just before the podcast launches or a part of a video if the podcast has already been released.Īs social media marketing expert Cori Widen points out, IG Stories are great for cross-promoting media that you’ve published on other platforms, especially videos. Users try to watch all Stories from people and brands they love in order not to miss something important or interesting.Īs a result, using IG Stories can be a great way to reach a hooked audience and tell about your video podcast, providing that you design and edit them well. Although Stories appeared on Instagram back in 2016, this format is still newer than traditional posts.Stories have become very popular in recent years - 500 million people use Stories every day.Win! #2 – Promote Your Video Podcast in Instagram StoriesĪs you already know marketers are increasingly using Instagram Stories… and for good reason. ECAMM LIVE INSTAGRAM FULLNow when someone is interested by your announcement video or image, they can simply click through to your bio for the full information and the link back to listen to your show. Here’s an example of a simple yet effective announcement. Once you’ve built out your profile, then you have somewhere to drive back to when you post your first announcement. If you need more options, consider using a tool like LinkTree to help you build a “tree” of links for users to choose from. Remember that you only get one link on Instagram, so make it count. If you do, be sure to drop that into the profile description as well. It’s also a great idea to have a hashtag for your podcast. You can use emoji to help highlight this content or add a style. In your Instagram profile, be sure to include important information about your podcast, including its name, when it airs, what platforms to find it on, and the topic. ![]() So make sure that your podcast is discoverable. In fact, a staggering 83% of users discover new products or services on this platform. ![]() In the last few years, Instagram has become increasingly important in informing the customer buying journey. Here are five effective ways to promote your video podcast on Instagram. You’ll also be able to promote your posts to reach a wider audience.Īs you can see, Instagram is an effective marketing tool for promoting video content that you create with Ecamm Live. ECAMM LIVE INSTAGRAM FOR FREEYou can switch to a business account for free to make the most out of features like clickable links and Instagram analytics.
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